Online listening

Gedeon Richter

Introduction

Gedeon Richter Serving Women
since 1901

Gedeon Richter Plc., headquartered in Budapest/Hungary, is a specialty pharmaceutical in Central Eastern Europe, with an expanding direct presence in Western Europe. With a market capitalisation of EUR 3.3 billion, the group is counting 10K+ employees and invest heavily in R&D, especially in gynaecology and biosimilars as well as in their digital transformation journey.

Online insights mining if you listen to everything, you listen to nothing

Online Insights Mining is the activity of listening to the public web, collecting spontaneous, user generated or web content. Once collected, a team of market researchers structure them in order to compose and visualise a 2d map of your online information market. This study can answer several questions on your market dynamics and drive hypothesis that might impact your marketing strategy.