Market research

Mölnlycke

Introduction

Mölnlycke Healthcare

Mölnlycle Healthcare is an international medical device company based in Gothenburg, Sweden since 1849. Specialized in wound care division and is also a service provider to the healthcare sector, they currently employed more than 7’000 employees across the world.

Online insights mining if you listen to everything, you listen to nothing

Online Insights Mining is the activity of listening to the public web, collecting spontaneous, user generated or web content. Once collected, a team of market researchers structure them in order to compose and visualise a 2d map of your online information market. This study can answer several questions on your market dynamics and drive hypothesis that might impact your marketing strategy.